Your Complete SEO Site Audit for 2019
A website that’s not built in a solid foundation is a kind of website that does not perform well. You see, every website absolutely needs to perform a complete SEO site audit. Especially when you bring-in new client and once in every quarter so as not to miss anything that can optimise your website. But not just only that, it also to identify problems that may have caused website issues and problems.
You may disagree with this notion, but you need to conduct a complete SEO site audit and uncover ways of improving your SEO campaigns and enhance your website’s overall performance. Aside from all other SEO campaigns that you have, an SEO audit gives you the systematic approach to your SEO assessments. As soon as you’re done with these assessments, then you’re guaranteed to have an optimised website with overall visibility of a healthy increase in site traffic and page mark improvement.
Here, we will share with you some guidelines for a successful SEO campaign that’ll bring you to hundreds of positive rankings and an optimised SEO website, here are:
9 Complete Questions that Leads You to Complete Your SEO Site Audit for 2019
1. What are your strategic SEO Goals and Objectives?
You need to determine your long-term goals in order to determine your SEO campaign and business. Your business can be channelled to successful growth in the world wide web. Having clear and strategic goals and objectives can always keep your campaign in focus and can always give you results with your set goals.
In a general view, success is most attainable when this S.M.A.R.T. principle is applied. Which means, whatever objectives you set must be that Specific, Measurable, Attainable, Relevant, and Time-bounded. Likewise, with your SEO goals and objectives. Coupled with SEO KPls and KPL’s business, your kind of SEO website can move forward and further in no time.
2. Does your current Keyword Strategies work best for your website?
Before jumping into a real SEO site audit, examine first your current set of Keywords. Practically, a good assessment or audit helps you in determining quality Keywords. More often than not, the right Keywords are preferred. For these Keywords are truly performing well and are often refers to as’ easy wins’ Keywords.
Earlier, we have made mention of the SMART principle. Yes, it is rightly applicable too in your right choice of Keywords. And in determining whether these work well for you.
Here are specifications as to how this SMART principle applies to your particular SEO site audit.
SPECIFIC – This is choosing a specific set of Keywords to target out of that thousand lists of Keywords. Depending on your budget, you can just choose 10, 30, 50 or 100 Keywords.
MEASURABLE – Being measurable is measuring your Keyword’s performance. Meaning, it is tracking of core Keywords as excellent keywords to see that Google is giving value to your website.
ATTAINABLE – To be attainable means to be realistic. Of course, you won’t be going to directly resort to Keywords that are competitive when you know that your site is still newly built. Should you want to be attaining of something that really gives you results, then, be realistic. Use your data in determining your right path.
RELEVANT – Obviously, you wouldn’t want your Keywords to be different and irrelevant. Instead, these should always go with the kind of business you’re doing or opt to.
TIME BOUNDED – It is always important that you set deadlines. As to determine how long it will take you to rank for the current keywords that you set. Bear in mind, that you’re setting a goal here. Thus, you need to set up your mind on achieving them the soonest possible time and as fast as you can.
All that said, SMART principle remains to be just in the first step of your current Keyword validation. In order to move on further, you need to further analyse as well the competition for these Keywords.
3. Did you give time to analyse your competitors?
Giving time to analyse your competitors validates your Keyword selections. And once Keywords are validated, you’ll certainly find any missed link opportunities. Some of the few questions that you need to ask yourself under this SEO site audit are, does my Keyword selection too ambitious and or conservative? Then, for quicker analysis, Moz toolbar can help you and your PA and DA in the SERPS. With this, you can now establish your website with authority.
4. Have you identified the technical issues that greatly affect your SEO performance?
Technical issues can hurt user’s experience and can plague the SEO performance of your website. At once, you need a tool like Screaming Frog SEO Spider to help you with and which can readily identify prevalent issues of your website. Then you need to determine with your assessment how fast does your website is loading. In order to assess the impact of these loading issues on your user’s experience. If ever you are weary of having a slow loading page, fret not. For the good news is, there is always a room for improvement. Especially for websites that take to load longer than 3 seconds.
There are resources you can use to speed up your website after a complete SEO site audit. Google’s website speed tool is one. And for your assessment whether you have a mobile-friendly website, you can also go to Google’s mobile-friendly check. The most important that you need to bear in mind is to identify these technical issues of your website. Once done, get right through and fix them. You can also ask for assistance from experts in determining these technical issues of your website.
5. Are the target Keywords in your landing page optimised and effective?
By conducting an SEO site audit, you can examine the quality of your contents and find ways to optimise them as well in each of your page levels. In other words, examine the quality of your content and take the right action to optimise each of the pages. Consequently, strong and weak contents can never work without effective optimisation. Definitely, these contents can never work best for you. What you need are effective optimisation and strong content. Hence, the first page-level site audit you need to determine is whether this particular page clearly satisfies the search intent.
Then as you go along, try to consider several other questions with the intent to find the best solution. Thereby optimise your SEO website. For example, you can ask questions like, has the content been copied? Does your Keyword appear in the title? Does your Keyword can be found in the META description, etc.
6. What can you do more for you to have a strategically working content?
Your content analysis must explore and go further for your Keyword-targeted landing pages as well as with blog contents that you published. With this SEO site audit, you need to determine whether your strategy is working or not. And or what improvement needs to be done. Yes, this is indeed a real-time consuming yet the most essential part of your overall audit. And most likely, the most meticulous audit process that even needs a third-party point of view. Summing up, here are some more questions that may help you obtain a complete SEO site audit.
- Is your content original and unique?
- Are your contents informative and useful?
- Are your contents better than your competitors?
- Are your contents engaging, accurate and long enough?
- Are your contents free from errors such as spelling and grammar?
- Are there excessive ads and broken links?
- Do post comments on your blogs in moderation?
You need to have a clear picture of what’s going on with the level of your users. Why do you need this? Firstly, in order for you to know how well your users interact with your content. And secondly, to assess your overall website user experience rating. Thus, you need to go over with your bounce rate. Then, try to assess the average time users spent on your site. This, too, is relative with your site audit. After that, move on with tracking goal completions that are primary essentials for Google Analytics. Moving on to the exit pages that users leave most, for the number of visitors and to the branded searches. Finally, assess the real social signals that come with a real impact on your business. If you’re struggling with all these site audits, then you can ask expert webmasters to help you or use the social locker plugins.
8. How can you identify your link profiles strengths and weaknesses?
The large content of your SEO site audit should be for analysing your client’s link profile. Why this should be so? It’s because backlinks can make or break your SEO website campaign. Hence, Link Relevancy, Link Authority, Link Diversity, Link Targeting, and Anchor Text Diversification are very important factors that you need to look into very carefully.
When it comes to link building, to get the relevancy picture of a domain that is linked to the client’s site is the main goal that you need to achieve. To do this, you need to go to “Tools” tap “Link Map Tools” then hit “Bulk Backlinks”. However, for the Link Authority, this also can gauge the quality of your current backlinks or opportunities. The main point is, your backlinks should be that authoritative. Diversified, so as your profile to become more natural. Then with the Link Targeting, you’ll come to examine your homepage links and compare it to deep links. Generally, it is always better to distribute backlinks. No matter what approach you are using may this be content-focused SEO or any other approaches. Your backlinks must be distributed across your entire website.
9. Do you need to conduct a consistent citation analysis?
Yes. You need to do citation analysis and you need to do it consistently. The goal is, for you to see whether or not clients have consistent NAP-W information across all listings and identify business directories of the unlisted clients. Most often, the purpose of this citation analysis is for local clients. However, if your website has the business that aims for maintaining inter-online properties consistency, then you can as well use citation SEO site audit or analysis. As mentioned, the goal is to see if clients have consistent NAP-W information. If you’ve come to achieve this goal, then you are up to what’s the most important Google Local ranking factor.
Overall, an SEO site audit is equally important. Both when you bring-in new client and once in every quarter so as not to miss anything that can optimise your website. And in order to identify problems that may have caused website issues and problems. Given these points, it is but beneficial that you’ve come across with guide questions that can help you take a complete SEO site audit. That’ll lead you further into a more optimised website and overall enhanced website performance.